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Projects & Brand Partners
Creative & Academic Writing

In 2017, Monique developed a comprehensive media plan to boost awareness for HI-VIBE, a local superfood juicer brand. As the Creative Content Coordinator at HI-VIBE, Monique presented this plan to the Creative Director and CEO, which was then successfully integrated into the Q2 marketing campaign. The project led to a 42% increase in sales compared to the previous quarter, highlighting both the enhanced brand visibility and audience engagement achieved through my strategic media planning and campaign execution.

In 2018, Monique conducted an in-depth scientific research paper examining the intricacies of the self-care movement in the context of social media and digital influence. Her deep passion for health, wellness, beauty, and skincare provided a unique lens through which she explored both the positive and challenging aspects of the industry. Monique's analysis highlighted her support for the self-care movement while also critically addressing the industry's potential downsides. This project was a profound and enlightening experience, broadening her understanding of the complex dynamics at play.

In 2018, Monique undertook an assignment designed to persuade readers that purchasing followers and creating fake accounts to fabricate influence constitutes fraud. This analysis effectively demonstrated the deceptive practices involved and their impact on digital authenticity. Monique's thorough examination provided compelling arguments against such fraudulent activities, emphasizing the ethical and legal implications. This work showcased her ability to critically address issues within the digital landscape and advocate for genuine online engagement.
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